Concordia University – Portland
Manage content and design of paid search landing pages
Manage all social media platforms– Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram— which includes editorial calendar development, multi-push campaigns, alignment of social media strategies to overall marketing plan, hashtag/tagging management, social listening and response, and reporting. Facebook followers doubled in 2 years and Twitter followers has tripled over the last 6 years. Instagram account was launched in 2014 and boasts 463 followers. I’ve used a variety of social media management platforms including Hootsuite, Tweetdeck and Latergramme.
Experienced in utilizing Google Analytics for tracking, tag management, trending and reporting.
Experienced with a variety of email marketing platforms including Campaign Monitor, Constant Contact and TargetX (a higher ed-specific program that runs in tandem with the SalesForce platform).
Manage all external consultants who assist with SEM, paid search and ongoing Drupal development.